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Cheap Car Insurance For Lady Drivers

October 8th, 2008

Ever mindful of the bottom line, Auto Insurance companies are creating specialist divisions or brands specifically targetting lady drivers. The promise is that women drivers will be treated differently with the payoff being low car insurance lady driver premiums. So is the reality the same as the marketing message? Research shows that the auto insurance premiums charged by the specialist women only insurance brands, are exactly the same as those charged where the branding is not gender specific. Undoutably the marketing message works though, as the car insurance companies that create these womwn specific insurance packages go from strength to strength. Expect more niche marketing in the insurance industry on the back of success in the lady driver market.

Entry Filed under: Autos