List brokers provide information for a company’s marketing campaign
November 1st, 2008
Companies generally hire list brokers when they want to conduct a direct mailing campaign. The list broker is then responsible for providing the names and contact information, at minimum. Companies may pay more to have more specific demographics associated with the type and purpose of the marketing campaign. Of course this depends on the product the company is trying to sell. This additional information might not be relevant to the product that is being promoted. The promotional mailing may include catalogs, coupons, free samples, etc. Whatever the marketing department has determined to be the best approached will define the type of mailing.
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