The science of packaging

August 3rd, 2008

My new computer came packaged in a very small box. I was amazed that they could get it in the box along with the peripherals and still keep it from being damaged in the shipping. I mean, I know Big Brown is careful but a computer is a computer and by it’s very nature it is sensitive to shock. All around the computer I found custom foam packaging to hold it securely in place inside the box. The peripherals were then placed inside the foam as if they were part of the packing. This packaging has really become a science in itself.

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Entry Filed under: Business

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