Make Patients Friends Using Blog Marketing For Existing Patients
April 11th, 2008
No doubt building a long term list of existing patients can be based on your ability in making them a friend instead of just a business. One way to turn stranger patients into friendly patients is to keep them in touch using Blog marketing for existing patients.
What you do first is develop a blog for your business website. Blogs are a series of articles that inform the reader something about your practice, about yourself or provides information that you find interesting and think that the reader will find interesting too.
Next, use the blogs to reach out to your regular patients. Summarize a blog or include a whole blog in an e-mail and send that e-mail to people who are on your patient list. Include a link to your website. The patient can read the blog or simply ignore it. No damage done. But if they read it and click on the link, they go directly to your business website to find out more about you and the practice.
Entry Filed under: Health
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