Virgin Media again deploys conflicting advertisements
July 5th, 2008
Proclaimed after a negative inquisition from BT, Virgin Media is reported to have made some quite derogatory claims about its download speeds. Though it response to a questionable inquiry, the Advertising Standards Authority has cautioned Virgin Media regarding their avoidable actions. Virgin Media recently launched the “Hate to Wait” campaign, an advertising series which aimed to inform customers of their maximized services. While the ads succeeded in the presentation of slight speed progression, it failed to acknowledge the network’s incapacity for maximum broadband speeds. Because of data-throttling rulings, it is virtually impossible got any exchange to reach the network’s peak capacity. The policy exhibited a procedure of declining the speed rate for consumers who consistently push their limits. Though the service only acts during specific times, it should still give the system added efficiency. The policy aims to distribute traffic availability, making data exchanges accessible to everyone. In response to the ad and complaint, The ASA advised Virgin Media to remove all speed specifications from marketing activity. If the advertisements had simply listed a general statement regarding the speed, there would be no problem with the presentation of their strategy. Unfortunately, numbers are considered a legal statistic, whereas words are often disregarded as mere opinionated strategy.
Entry Filed under: Technology
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